Insights you can decisively act on.
Purchase funnel drop-off
Challenge ␥ A consumer healthtech company launched a new product category. They see strong top-of-funnel interest but significant drop-off across the product recommendation screens and checkout.
Research ␥ 6 moderated interviews with prospective customers across a range of ages, familiarity with the product category, and purchase consideration stages.
Impact ␥ Interest was high… what was missing was enough context and trust-building to get users across the finish line. Flow changes informed by the research drove an 11.8% relative lift in flow-to-purchase conversion.
Based on traffic and AOV at the time, the research investment returned approximately 35x in annualized incremental revenue.
Payment screen conversion
Challenge ␥ A direct-to-consumer health platform launched a subscription offering and sees significant drop-off at the payment screen. Users are reaching the end of the flow but not completing purchase.
Research ␥ 8 moderated user testing sessions with prospective customers who showed intent to purchase but had not yet converted.
Impact ␥ Hesitation turned out to be a comprehension problem, not a readiness problem. Research revealed that users at the payment screen didn't understand what would happen after entering their card. Payment screen updates that clarified what users could expect after checkout drove a 10.4% relative lift in payment completion.
Based on benchmark traffic and AOV figures, the research investment paid back within 1 week.
Plateaued acquisition
Challenge ␥ A consumer subscription company identified a potential high-growth category but lacked a foundational understanding of who their customer actually is. Scaling acquisition required knowing what drives customers to the product, why they chose this company over alternatives, and what that means for messaging.
Research ␥ A survey of 122 active customers. The research identified two distinct customer segments with meaningfully different histories, mindsets at the point of purchase, and needs — and produced channel-specific acquisition recommendations directly actionable by the marketing team.
Impact ␥ Scaling acquisition revealed two distinct types of customers who needed two distinct messages.
Targeted acquisition creative tailored to each segment drove a 16% relative lift in ad-to-purchase conversion on Instagram, with additional lifts across Facebook and SEM.
User behavior change
Challenge ␥ An early-stage digital health venture is building a platform to address one of healthcare's most persistent and costly problems: patients not following their medication plans. Before committing to a product direction, the team needed to understand why patients don't adhere — and what it would actually take to change that behavior.
Research ␥ 12 moderated and 8 unmoderated interviews with patients managing chronic conditions across a range of medications, insurance types, and adherence levels. Participants shared their full medication management journey and reacted to early concept directions for the platform.
Impact ␥ The research revealed that non-adherence wasn't primarily a cost or access problem. It was a beliefs and complexity problem rooted in patients' relationship with their medication plan. Product built on that insight, developing a platform centered on human engagement and personalized clinical coaching rather than reminders and incentives.
The company subsequently secured seed funding and went on to achieve 90% medication adherence in its patient population.
Let’s see if it’s a fit
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